Archive for the 'What is an Authority Site?' category

WordPress Authority Site

Apr 29 2009 Published by under What is an Authority Site?

What is a WordPress Authority Site?

Definition of an Authority site.  It is a site with a lot of content on a subject.  It is usually built over several years and on a fairly broad subject.  It will often have a couple of different monetization models.  Often it will promote several different affiliate programs and Google Adsense.  Many times it will also be used to promote a product that the owner of the site created or owns.

Keys to succeeding while building an Authority site.

1. The subject needs to be something that can keep your interest.

2.  The subject needs to be monetizeable  in a couple of ways.

3.  The project will probably last for years so make sure you are interested in the project.

4.  This probably should not be your first project.  You will learn a lot from building and promoting several other smaller sites first.  Building smaller affiliate sites and Google Adsense sites will start you on your way. An Authority site can grow from a project you started ???

Successful Authority site
How do you know when you are there?  When you put a search into Google and you get a double list of pages from your site at the top of the listing.

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Internet Business Models with WordPress

There are a lot of different internet business models.  I am a firm believer of in focusing on one model at a time.  One model can lead to another in time. Also a site can start out as a simple Adsense site and as you work on it through time it can become an authority site using several types of monetization.

Niche Adsense sites

Affiliate Marketing sites

Follow the Guru sites

Master Blog site.

Website Flipping.

Building an Authority site.

Building a Membership Site.

All of these can be built with WordPress.  You do not need to be a genius to build WordPress sites.  It is one of the most versatile, flexible easy to build Website and Blogging platforms.

WordPress Plugins are made for almost anything you want to do with a wesite.

There are a couple of criteria I use.

Does it need daily work on my part? I only want to work on things I can leave for a month or more and they will continue on.
Can it grow to something big?
Does it have several ways to monetize?
Does it help the buyer? Is it a product I believe in, if not then I will not promote it.
Does it have a continuity plan? Does it keep paying me over time or is it a one shot deal?

Wealthy Affiliate..
A Weber

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WordPress Niche Adsense Site Building Strategy

Apr 29 2009 Published by under Website Success Tips, What is an Authority Site?

Key Adsense Site Strategy Point
Build some pages on very high paying Keywords. Write articles on related keywords that are not as competitive and not as high paying. Then submit the cheaper keyword articles to article directories with links to your Expensive keyword pages.

Get traffic from less competitve keywords lower paying keywords to go to very high paying adwords pages.  The Google ads on the page will be relevant to the page, not the page from which the viewer was sent.

This sounds really simple but it is more thoughtful than first blush.

High paying keywords are usually very hard to get ranked for.  Use long tail words that are easy to get ranked for  and send the viewer to the higher paying related keyword page.

How do I figure out what is a high paying adsense keyword?  I use the free Google Keyword tool.  This tool is your friend.  Spend some time playing with all the different buttons and windows on the Google Keyword Tool.  Long term this will be time very well spent.

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